Family is important to me and I always love to look at our old family pictures, especially the ones of my mom and dad from when they were my age and younger. They were so pretty. It felt right to devote a whole collection to my family and my childhood. Larger than Life is the perfect title for it. If you know where the inspiration comes from, you totally get what it means, but it’s also important to me to keep a bit of a mystery to each title and collection. If you don’t know anything about the collection’s inspiration or title, you look at it and you still get a certain feeling. Colours, shapes, print, it all adds up to it. That feeling should represent the whole story behind each collection, because in the end, titles and the inspiration don’t really matter when a garment is hanging in the store or when someone is already wearing it. But still, you will feel the essence on how it was created and the spirit behind it, that’s what I’m aiming for.
Nowadays, I feel that fashion has opened up so much that you basically can relive whatever you want from the past. That’s a great thing; it means that you don’t necessarily have to miss anything anymore. I love the ‘90s, but to be honest, when I looked at all those photos of me as a young teenager… Let’s say around 1994, we didn’t look too great back then. The actual ‘90s style is quite horrible in my opinion. Luckily we have only good memories of it and we only relive the good parts.
The idea was to show the diversity of a family. We didn’t only want to show young and pretty boys, but also some characters. LaHorde is very good in connecting different fields of dancing, so we decided to show the diversity also through dance styles. It was amazing to see how it all linked together in the end. Having filmed the whole presentation for 3 hours straight left us with a lot of film material. I gave the creative freedom all to LaHorde to do with it what they wanted. The spirit of the collection was already in the moving picture, but they went a step further and created a sensual piece of art with their team.
The journey hopefully doesn’t stop anywhere near the near future. We still have a lot of ideas and always encounter new interesting people to work with. Spreading the Zigerlilove all over the world is our mission. Make the world a better place with simple things like a t-shirt or a jacket. We don’t want to move mountains, but just little stones, step by step. Staying creative in such a high level is what I hopefully can keep up for my work and my collections for myself. It’s what keeps me going. You have to love what you do in such a shark tank industry.